"Hi, I'm Tim Maude
and I'm a U.S. Army soldier."
That’s how 35-year
veteran and head of Army human resources Lt. General Timothy J. Maude began
every speech, always stressing his common bond with the ordinary soldier. That
bond became fixed on September 11, 2001, when Tim, 53, became the first and
only
US
general killed-in-action in this century, the highest-ranking officer lost
since World War II, and first to die on sovereign American soil since Custer at
Little Big Horn. He is the top “fallen star” lost so far in the Global War on
Terrorism. He died instantly at “Ground Zero” at the Pentagon while conducting
a routine staff meeting in his office with top five aides. Also killed with him
was Sergeant Major Larry Strickland the personnel department’s senior NCO and a
soldier with almost 40 years of service.

There are several
professional avenues to high command in the US Army. Tim Maude’s path is not
among them. A one-time aspirant of the priesthood, the 19-year old kid from
Indianapolis enlisted in 1967 just ahead of his draft notice and was
commissioned out of OCS into the Adjutant General Corps, the branch responsible
for administrative matters and one of the first established in the Continental
Army in 1775. Tim served in Vietnam
at an infantry brigade HQ running the mail – ask any vet who’s the most
important guy at headquarters. Then he decided to remain in the Army, rising a
quarter century later to Deputy Chief of Staff for Personnel or, G-1, the top HR
job in the US Army in August 2000. Tim Maude, who began his military career as
a private and once considered the priesthood, received a third star - a rank
usually reserved for combat generals and described by his wife as a “miracle.”

Think of Tim’s job in
business terms. He was the top human resources officer of one of the largest
organizations in the world, employing more than 650,000 people, “hiring” close
to 80,000 new people every year, and administering thousands of medical, educational,
counseling, and other benefit programs and services, while subject to a huge
number of rules, regulations, and reporting responsibilities. Managing a budget
of $25 billion, with a large advertising and public relations commitment, Tim
faced the dawn of a new century with serious problems.
In a period of general
global peace - the long-heralded Pax
Americana – recruitment and retention were critical and under pressure. It
had become increasingly difficult throughout the 1990’s to attract qualified,
technically-competent people. The earlier advertising message, “be all
that you can be” had gradually lost its appeal, as both the traditional
and “new economy” (what they called social media just a decade ago) offered
ever expanding opportunities for America’s young people. In
response, Maude’s team crafted the very successful “Army of One"
recruiting campaign in early 2001 and by September the recruiting goals for the
year had already been achieved.

Army Chief of Staff
General Eric K. Shinseki had been very supportive of Maude’s other initiatives,
including more investment in the Internet, and the addition of the beret to the
regular uniform to bolster esprit d’corps. Tim also won high praise from
diverse (and often conflicting) groups for the sensitive way he handled the
difficult assignment to make sure the "don't ask, don't tell" policy
on gays in the military was implemented justly. That seems all the more
insightful based on recent political and legal developments.
By the turn of the
century, Tim had reached the pinnacle of his profession. His place as a
competent general officer in his beloved US Army would have been secure.
Destiny, however, had prepared an even more “noteworthy” place in the history
books. At 9:28 A.M. on that clear, September Tuesday morning, he was at his
desk in the Pentagon doing his job when that part of the building became a flaming
battlefield.
Whatever else may be
said, the coordinated September 11 surprise attacks on the homeland were among
the most successful ever conducted by our enemies. We should never forget that,
or underestimate them again. Any strategic concept that is founded on the idea
that global Jihadism is a passing phase is folly. It will be a permanent element of all long-range planning from now on. As a purely military
operation the 9/11 attacks were a textbook example of the staggering potential
of asymmetrical tactics employed against an overwhelmingly superior, but
conventionally-armed, organized, and oriented opponent. The selection of
targets that day – global economic icons, national military command center, and
defining political symbol – favored the technology, weapons and strategic goals
of the Sunni
Al Qaeda terrorists. Soft,
symbolic, and difficult to protect. Only the bravery of the instant soldiers on
United Flight #93 prevented the blow against the last target that day, an attack
on the US Capitol or White House.
At the Pentagon, dozens
of people, including those in Tim Maude’s meeting, died instantly at their
posts. Many others were wounded or missing. In the days afterward, the smooth
machinery of succession was engaged, a credit to the personnel practices of a
strong, war-tested organization and its dedicated professional leadership. Tim’s
staff moved to the Hoffman Complex in
Alexandria
under the deputy G-1 who survived. The enemy caused pain but did no lasting damage
to
America’s
military or political strength. That became apparent almost immediately in
Afghanistan where
horse-borne Special Forces operatives were soon on the ground helping the
warlords topple Mullah Omar’s regime. We struck back quickly and have inflicted
grievous harm on our enemies, including the death of the
Al Qaeda leader, and we continue to strike them and their allies every
day. A large part of the legacy of Tim Maude was the readiness, quality, and
professional performance of the US Army that went to war on 9/11 and has
carried the battle since under our all-volunteer model.
After Tim’s remains
were recovered, he was buried at Arlington,
his grave carrying the legend, “He Took Care of Soldiers.” The team was
remembered in various ways. Buildings where they served and their favorite programs
were renamed in their honor. But the important inspiration and lessons to be
drawn from the death of this latest “fallen star” are not in the statistics, or
in a sentimental recollection. It is not a story of heroic death in battle, but
is more personal, and perhaps more directly relevant to the special nature of
the current war than any of the almost 225 fallen general officer stories in
our history.
The long war against global
Islamic Jihadism is different in at least one fundamental respect from all
previous American experience, except the Barbary Wars of the early 19
th
century. In those cases, the ideology of our enemies defines every one of us as
a target blessed by Allah; anyone can be sitting at his desk in a routine staff
meeting, or on an airplane, in a school, at a wedding, in a subway - or watching
a marathon - and suddenly find herself an instant soldier on a battlefield.
Also a crime scene, but mainly a battlefield. Some are fated to suffer or die.
Some must flee and some become instant battlefield responders, but those whose
job it is to face those enemies every day, quietly and steadily, are heroes no
matter how they fall. That’s exactly what happened to Lieutenant General Timothy
J. Maude and all the many thousands of soldiers, sailors, police, firemen, and our
ordinary fellow citizens, who fell on September 11 and since.